A series of interviews with people living in two towns in Ayrshire has highlighted the impact that wider social issues have on people’s health – and need for local communities to be at the centre of solutions. The report from the University of the West of Scotland links the experiences of austerity, de-industrialisation and welfare reform over the last 40 years with people’s experiences of ill-health. It adds further evidence of the need to tackle root causes of poverty and inequality when facing the health issues of deprived communities. It also notes that tendency for public health campaigns, even ones which are well-meaning, to suffer from ‘lifestyle drift’ where the poor are often blamed for their problems. You can read a summary on the Herald website here and an opinion piece here or, during April 2016 only, download the full report for free here.